"It has been my observation that the average fisherman will catch more fish with light tackle, and he will certainly have more fun doing it."
Bill Love, Founder

The Tandem Lure

"The popular Love's Lures Tandem is the epitome of a 'user-friendly' jig. It is an ideal lure for fishing beginners, because it will catch fish with minimum effort."
-- Capt. Mel Berman